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279fe95e-2405-42b7-8613-1095957849ce Rule 1 - Whey Blend Dr Francesca Alves , PhD Rule 1 – what’s with all the whey? Whey protein supplements are one of the most common and popular choices due to their high protein and low carb and fat composition. However, what you may not realise is that there are several different compositions of whey, each processed differently to provide various benefits. Rule 1 Whey blend boasts the optimal inclusion of WPI, WPC and WPH…so let’s break down what these acronyms stand for and why you should look for a protein supplement that incorporates several different forms of whey. Whey Protein Concentrate (WPC) WPC undergoes the least amount of processing, which helps retain more of the beneficial nutrients found in whey, like immunoglobulins and lactoferrin. Beyond having a high protein content, WPC also enhances free radical scavenging activity, making it a rich source of antioxidants [1]. WPC has also been shown to induce cellular biosynthesis of reduced glutathione (GSH), a key molecule that helps to protect against oxidative stress and damage [2]. Oxidative damage has been suggested as one of the factors that accelerate muscle wasting with age [3]– so WPC brings a dual benefit of high protein and antioxidant activity! Whey Protein Isolate (WPI) Undergoes additional processing to remove more fats and lactose, making it purer than concentrate. As a result, the protein content is significantly higher with a reduced caloric density due to the removal of fats. The protein potency includes a high concentration of branched-chain amino acids (BCAAs) which makes WPI the ideal formulation to boost muscle protein synthesis post exercise to increase muscle size and strength [4]. Whey Protein Hydrolysate (WPH) WPH undergoes further processing, including hydrolysis, where the protein is partially broken down into smaller peptides. While the protein content is similar to WPI, the proteins are partially digested, making them easier to absorb and activate protein synthesis [5, 6]. You may be thinking: why not just have WPH instead of WPI? Well, the hydrolysis step gives WPH a bitter taste which will obviously impact the flavour of a protein shake. To get the optimal combination of flavour and function, Rule 1 has blended WPI, WPC and WPH. This creates a superior supplement that has 1.) a high protein potency that is easily digested to increase muscle recovery, size and strength; 2.) boosts antioxidant generation to combat oxidative stress and muscle damage; and 3.) tastes amazing! Note: Lactose intolerance is a key consideration for restricting to single sources of whey. The added processing of WPI and WPH attempts to remove lactose making them better choices for people with lactose intolerance. References 1. Garg, G., et al., Whey protein concentrate protects against age-dependent alteration in redox biomarkers. Biol Futur, 2020. 71 (3): p. 273-281. 2. Falkowski, M., et al., Whey Protein Concentrate WPC-80 Improves Antioxidant Defense Systems in the Salivary Glands of 14-Month Wistar Rats. Nutrients, 2018. 10 (6). 3. Brioche, T. and S. Lemoine-Morel, Oxidative Stress, Sarcopenia, Antioxidant Strategies and Exercise: Molecular Aspects. Curr Pharm Des, 2016. 22 (18): p. 2664-78. 4. Duarte, N.M., et al., Intake of whey isolate supplement and muscle mass gains in young healthy adults when combined with resistance training: a blinded randomized clinical trial (pilot study). J Sports Med Phys Fitness, 2020. 60 (1): p. 75-84. 5. Dodd, K.M. and A.R. Tee, Leucine and mTORC1: a complex relationship. American Journal of Physiology-Endocrinology and Metabolism, 2012. 302 (11): p. E1329-E1342. 6. Moro, T., et al., Whey Protein Hydrolysate Increases Amino Acid Uptake, mTORC1 Signaling, and Protein Synthesis in Skeletal Muscle of Healthy Young Men in a Randomized Crossover Trial. J Nutr, 2019. 149 (7): p. 1149-1158. Next Item Previous Item

Products HOME Products Previous Next Rival Clean Gainer The athlete's choice for greater gains! Can't get the food in that is necessary to grow but don't want to fill up on cheap, nasty, filler loaded weight gainers? Clean Gainer from Rival Us has been designed by the Athlete, for the Athlete who wants REAL food and REAL gains, not that fluffy sugar bloat too many beginner lifters fall victim to. - 560kCal - 30g Protein - 90g Carbohydrates - 7g Fat Combining a full spectrum of high-quality protein sources to ensure optimal amino acid availability alongside real food natural carbohydrate sources such as quinoa, oat fibre and brown rice, Clean Gainer epitomises what it truly means to be food in a liquid form. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D

3309464c-6a63-4b0e-b967-00d19de8e334 Rule 1 – Protein (WPI) Dr Francesca Alves , PhD Despite staying the same weight on the scales, your muscles are continuously breaking down and re-building protein every day! To increase the net size of skeletal muscle, the protein building (protein synthesis) must outweigh the protein breakdown [1]. During exercise (both resistance and cardio) skeletal muscles decrease muscle protein synthesis, whereas muscle protein breakdown remains relatively unchanged [1, 2]. This occurs because the body needs to re-prioritise energy towards fuelling the activity which consequently diverts energy and resources away from protein synthesis. After exercise protein breakdown and protein synthesis are both elevated – but only with the right nutrition, like Rule 1 protein, can protein synthesis out-whey protein breakdown resulting in a positive net-gain! But how is protein synthesis controlled? Imagine your muscles are like a busy construction site, and proteins are like the workers building various structures (like…thigh-rise towers, calf-eterias, posterior palaces…etc). Now, in order for the construction to happen smoothly and efficiently, there needs to be a way to control the workers. mTOR (mammalian target of rapamycin) is like the manager on this construction site. mTOR receives signals from different sources in your body, like the nutrients you eat and the energy levels available and the conditions are right, mTOR sends out instructions to the workers (proteins) to start building more structures (increasing protein synthesis and muscle growth)[3-5]. Numerous studies show that whey consumption post exercise increases mTOR activity which facilitates muscle repair and growth post exercise [3, 4, 6]. That is why Rule 1 Protein is the ultimate mTOR activator containing 100% whey isolate which is partially digested to decrease the time to activate mTOR. The 100% Whey protein isolate and hydrolysed whey protein isolate with 25 grams of protein also contains a high concentration of branched-chain amino acids (BCAAs), particularly leucine, which is a key amino acid for stimulating mTOR and muscle protein synthesis [5, 7]. Consumption of Rule 1 protein via mTOR signalling will help you out-whey protein breakdown post exercise to facilitate muscle recovery, regeneration, and growth! References 1. Kumar, V., et al., Human muscle protein synthesis and breakdown during and after exercise. Journal of Applied Physiology, 2009. 106 (6): p. 2026-2039. 2. Witard, O.C., L. Bannock, and K.D. Tipton, Making Sense of Muscle Protein Synthesis: A Focus on Muscle Growth During Resistance Training. Int J Sport Nutr Exerc Metab, 2022. 32 (1): p. 49-61. 3. Kakigi, R., et al., Whey protein intake after resistance exercise activates mTOR signaling in a dose-dependent manner in human skeletal muscle. Eur J Appl Physiol, 2014. 114 (4): p. 735-42. 4. Farnfield, M.M., et al., Activation of mTOR signalling in young and old human skeletal muscle in response to combined resistance exercise and whey protein ingestion. Appl Physiol Nutr Metab, 2012. 37 (1): p. 21-30. 5. Dodd, K.M. and A.R. Tee, Leucine and mTORC1: a complex relationship. American Journal of Physiology-Endocrinology and Metabolism, 2012. 302 (11): p. E1329-E1342. 6. Farnfield, M.M., et al., Whey protein ingestion activates mTOR-dependent signalling after resistance exercise in young men: a double-blinded randomized controlled trial. Nutrients, 2009. 1 (2): p. 263-75. 7. Moro, T., et al., Whey Protein Hydrolysate Increases Amino Acid Uptake, mTORC1 Signaling, and Protein Synthesis in Skeletal Muscle of Healthy Young Men in a Randomized Crossover Trial. J Nutr, 2019. 149 (7): p. 1149-1158. Next Item Previous Item

Join the 30-day transformation challenge! A beginner-friendly workout plan to improve fitness, body composition, and well-being with gradual intensity and variety Workouts TAKE THE 30 DAY TRANSFORMATION CHALLENGE This challenge aims to inspire you to make significant improvements in your fitness levels, body composition and overall well-being over the course of 30 days. Our 30-day workout program is tailored for beginners, and focuses on gradually increasing intensity and incorporating a variety of exercises to target different muscle groups. Remember to start with proper warm-up and cool-down routines for each session. WEEK 1 : BUILDING A FOUNDATION Day 1 : Full Body Workout Warm-up: 5 minutes of light cardio (e.g., brisk walking or jogging) Squats: 3 sets of 10 reps Push-ups (on knees if necessary): 3 sets of 8 reps Bodyweight lunges: 3 sets of 10 reps per leg Plank: Hold for 30 seconds, repeat 3 times Cool-down: 5 minutes of stretching Day 2 : Rest or Light Activity Day 3 : Cardio Warm-up: 5 minutes of light cardio Brisk walking or jogging: 20 minutes Cool-down: 5 minutes of stretching Day 4 : Strength Training Warm-up: 5 minutes of light cardio Dumbbell rows: 3 sets of 10 reps per arm Dumbbell chest press (on the floor or bench): 3 sets of 10 reps Bodyweight squats: 3 sets of 12 reps Plank: Hold for 30 seconds, repeat 3 times Cool-down: 5 minutes of stretching Day 5 : Rest or Light Activity Day 6 : Cardio Warm-up: 5 minutes of light cardio Cycling or stationary biking: 20 minutes Cool-down: 5 minutes of stretching Day 7 : Active Recovery Engage in light activities such as walking, yoga, or swimming for 30-45 minutes WEEK 2 : INCREASING INTENSITY Day 8-14 : Repeat Week 1 Routine with Slight Increases in Reps/Weight Increase reps by 2-3 for strength exercises Increase cardio duration by 5 minutes WEEK 3 : ADDING VARIETY Day 15 : Full Body Workout with Added Challenge Incorporate resistance bands or light dumbbells for added resistance in squats, lunges, and presses Increase plank hold time to 45 seconds Cool-down: 7 minutes of stretching Day 16-21 : Repeat Week 2 Routine with Slight Increases in Intensity WEEK 4 : FINAL PUSH Day 22 : Full Body HIIT Workout Perform each exercise for 30 seconds with 15 seconds rest in between:Jump squats Push-ups (on knees or toes) Mountain climbers Dumbbell rows Plank Repeat circuit 3 times Cool-down: 7 minutes of stretching Day 23-30 : Mix of Previous Week Routines with Increased Intensity and Focus on Form Gradually increase weights or resistance Focus on maintaining proper form throughout exercises Aim for consistency and challenge yourself while listening to your body's limits Remember to stay hydrated, fuel your body with nutritious foods, and get adequate rest for optimal recovery and progress. If you have any medical conditions or concerns, consult with a healthcare professional before starting any new exercise program.

Products HOME Products Previous Next R1 Clean Gainer 10lb With 560 quality calories from a blend of full-spectrum proteins, multi-source carbs, and energy-dense lipids, Clean Gainer™ is a lean, mean way to amass solid gains. Each serving features a 3:1 carb to protein ratio combining 97g+ of quick-fueling carbs with 30g of complete protein from whey, milk, and casein to help add incremental size to a growing foundation. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D

Products HOME Products Previous Next R1 Creatine 60 Serve Our latest Collagen Peptides formula combines hydrolyzed collagen sources with hyaluronic acid and vitamin C to help support healthy skin, hair, nails, and joints. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D

Products HOME Products Previous Next R1 Charged Creatine Charged Creatine provides 3 types of creatine (monohydrate, magnesium chelate, and di-malate) and adds the benefits of electrolytes and natural-source caffeine to help you power through the toughest training with extra intensity. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D

Products HOME Products Previous Next R1 FRUITS & GREENS We packed Fruits & Greens™ with highly concentrated vegetables, fruits, herbs, digestive enzymes, and vitamins A & C. Naturally flavored and lightly sweetened with stevia, Fruits & Greens™ is a pleasantly simple way to add superfoods and antioxidants to your daily regimen. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D

Products HOME Products Previous Next Evo EVP AQ EVP-3D is perfect for those who still want mental focus but are sensitive to caffeine and stimulants. It's ideal for people who train late at night and need to be able to sleep after training. This help ensure the proper rest to recover and build quality muscle. It's also an excellent solution for those who go hard on stimulants all year and need to take a break by allow their systems to reset. Flavour Select a flavour STORE LOCATOR BUY ONLINE Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Related Products VasoMax Grand Pre HyperMax Grand Pre Hyper3D Shots EAminoMax R1 WHEY BLEND 5lb R1 WHEY BLEND 2lb R1 PROTEIN NATURAL 5LB R1 PROTEIN NATURAL 2LB R1 PROTEIN 10LB Evo Carnigen Evo Aminoject Evo Cell K.E.M Evo Amino K.E.M EAA Evo Carnigen Liquid Evo EVP AQ Evo EVP 3D